Tony Khan explains why CM Punk has already been a huge hit for AEW


The arrival of CM Punk in AEW has already given rise to great deals for the young class. His debut in the August 20 edition of AEW Rampage gave that drew a big note and sold Chicago United Center in five minutes, his first game at Everything outside vs. Darby Allin helped the show get over 200,000 pay-per-view purchases and his first official AEW jersey broke several sales records for Pro Wrestling Tees. During his appearance on Busted Open Radio last week, Khan confirmed that AEW has already sold over 100,000 of these shirts, as well as thousands of its specialty ice cream bars.

“He exceeded any expectations anyone could have had for him, however you want to slice him,” Khan said. “What he did for our attendance, record TV ratings, record PPV buys. We set a live attendance record in Chicago. We set new merchandising records. We set new merchandising records. sold over 100,000 CM Punk shirts. Thousands of ice cream bars since he started giving them away. He completely changed our business. And that was the expectation when he came in. I spent some years literally talking to CM Punk, telling him about AEW, what it could be and how much it would mean to us if he could come back in the ring in AEW. He does. “

Punk spoke at the post-show press conference All out, where he compared recent signings from AEW (himself, Bryan Danielson, Adam Cole) to when WCW started buying WWF’s top stars in the ’90s.

“Obviously I think (tonight) is going to be very impactful,” Punk said. “I am not personally in the business of war or competition. I know who is competition and who is not competition. For me, we focus on ourselves, we focus on the competition. talent that we have and we focus on the people in the building and I think that’s how we grow. It’s not about throwing rocks and I know TNT loves notes and I know everything everyone is going to look at stuff and compare the two. For a company that has only been around two years, I think they and we are competing with someone another night who is 30 years ahead. “But for me, our competition is our audience. And as long as we keep them engaged and keep them happy, and that’s what they did.”

“I’m not (Hulk) Hogan, I’m not (Randy) Savage. Daniel Bryan and Adam Cole, they’re not The Outsiders. I see the parallels, it’s totally different. And I’ll go from there. before and say that, people can quote me and they will be pissed off, for me, it’s bigger, “he continued.

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