Snap signs with UMG to bring major artists to the platform

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Snap wants people to discover and create content with music on Snapchat, and today he made a major deal to help him achieve that goal.

The company has signed a multi-year partnership with Universal Music Group, the world’s largest record label group, to bring its artists’ tracks to the platform. This means Snapchatters can search for music from various artists like Justin Bieber, The Bee Gees, Katy Perry and others, and include it in their content, whether it’s a snapshot they send to a friend or something. they submit to Spotlight – Snapchat’s TikTok rival.

Deals like this, and especially with UMG, are critical to Snap’s future success as people discover music online and create viral content around it more frequently. TikTok, in particular, has been credited with the revival of some songs, like “Dreams” by Fleetwood Mac as well as the popularity of new tracks like “Savage” by Megan Thee Stallion after being associated with a dance challenge. Snapchat needs to have as many leads as possible on its platform to attract people. Then hopefully people will make the videos go viral. Snap says that so far, 521 million videos have been created and viewed 31 billion times since the launch of its Sounds feature, or music catalog.


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