Snap has signed an agreement with Universal Music Group to add its catalog to Sounds – TechCrunch.

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Snap today announced a multi-year contract with Universal Music Group, one of the world’s largest music companies. From Queen to Justin Bieber, users can pull songs from the vast UMG catalog and use them in Snap and Spotlight, a rival of the TikTok app.

This announcement will be made after Snapchat Added sound feature in October, users will be able to enhance Snap with Snap licensed music. Since then, more than 521 million videos have been created using sound and viewed more than 31 billion times, according to Snap.

Of course, Snapchat’s investment in music is a direct reaction to the growth of music on TikTok. Last year, Fleetwood Mac’s 1977 album “Rumors” reappeared on the Billboard charts after the record-breaking song “Dreams” was featured on TikTok. Dance trends are also often mentioned on TikTok. This may correlate with the increased sales of the artist in which the song is featured. Therefore, the more music licensed by apps like TikTok and Snapchat, the more opportunities you have. Another Nathan Apodaka moment, it means free promotion of the platform.

Already, Gen Z artists like Olivia Rodrigo are leveraging these social platforms to promote new music. Snap reports that more than 10 million videos have been created using his song “Driver’s License”. Rodrigo was also the first artist to promote his first record, Sour, using AR lenses on Snapchat, but to be fair, he also shared the AR effect on Instagram.

Olivia Rodrigo said Deja vu with her new album, “and you might have seen the release of Snap before. TikTok also signed a contract with UMG in February. And before that, Tik Tok announced a new licensing deal with Sony in November. Meanwhile, Snap’s portfolio of music partners includes Warner Music Group, Sony Music Publishing, and others.

These transactions are not exclusive. You can use “dejavu” to create videos on Snapchat, TikTok and Instagram. When it comes to such agreements, it is a constant battle of reactionary men. If TikTok signs a contract with UMG, Snapchat must also sign a contract with UMG to remain competitive. This is what we are seeing today. As our friend Olivia says, it’s cruel.

Snap has signed an agreement with Universal Music Group to add its catalog to Sounds – TechCrunch.

Source link Snap has signed an agreement with Universal Music Group to add its catalog to Sounds – TechCrunch.


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