MUSIC REVIEW: The most anticipated social media album of 2022 | Lifestyles

I have to admit, I’m skipping a bit on this week’s review. For some context, this week’s artist is someone I’ve been looking forward to for a few months now. If you have TikTok, you’ve probably heard of this guy. If you haven’t heard of him, you’ve probably heard it. His name is Sueco.

Sueco harvested massive success on the TikTok platform. He initially had moderate success promoting his alternative pop punk songs before posting on August 5. This video garnered 11.4 million likes, 72.6 million views and garnered Sueco 6.9 million subscribers as of March 4. “Paralysed”, one of the singles from Sueco’s debut album, “It Was Fun While It Lasted”.

The August 5 TikTok video wasn’t the social media star’s first online sensation. In 2019, Sueco (then as Sueco The Child) released a video featuring audio for their single, “fast”, which also went viral. Since then, more than 200,000 videos on TikTok contain audio clips from “fast” or “Paralysed”.

While also going by the name Sueco The Child, he was asked to produce a song featuring Wiz Khalifa, Ty Dolla $ign, and Lil Yachty for the August 2020 movie, “Sonic The Hedgehog,” which starred Jim Carrey.

So all that to say that Sueco is not a nameless artist straight out of the streets of Los Angeles. This is his long-awaited debut album. “It Was Fun While It Lasted” was released on March 4, the same day I’m writing this. I generally like to digest an album by listening to it several times and taking notes on each track. But I thought I would try something new and give you my first impressions.

I must say that I was a little disappointed by certain parts of the album. ‘Paralyzed’, ‘Drunk Dial’ and ‘Loser’ had all been released as singles before the album was released, so I already knew they were good. They’ve also been featured on numerous TikTok videos, especially “Loser,” which is a self-disgusting pop punk anthem. The song fills me with visions of bands like Blink-182, The Offspring, and MxPx who built their reputations on self-loathing and outcast pop culture commentary.

Most of the other songs were somewhat underwhelming. The problem I have with Sueco is the problem I have with many “new” artists trying to merge genres, they just don’t know how to do it yet. Each song has

different genre fusions across the spectrum. If you listen to “It Was Fun While It Lasted,” you’ll hear elements of modern pop, punk rock, rap, alternative, and even an acoustic track.

Much like last week’s feature, Paris Texas, we see that these early albums can be tough for mergers to pull off. It takes time for the growth of the artist. It’s hard for any performer to get out of the park on their first spin. That being said, there are some highlights on the album and there is one element in Sueco’s music that cannot be ignored: he can sing.

I was afraid that autotune plays an important role in Sueco’s music. The first two titles “Today” and “Paralysed” had started to confirm my fear. Then I heard the intro of “It’s going well!” I heard Sueco’s voice on the piano for the first 20 seconds of the song and was pleasantly surprised. Not only does Sueco have a great hoarse voice for the punk side of his music, but he has the ability to hit higher notes than I expected with that hoarse voice. He is presented so well on the acoustic track “Hate You Too”.

The problem comes from the music itself. Sometimes there doesn’t seem to be a consistent flow in the music. There are times when genres change way too quickly without context or reasoning in the song. Songs like “SOS” and “PRIMADONA” are the two best examples. “SOS” even features former Blink-182 drummer Travis Barker. I’m not sure in what capacity, as the tech-based drum line seems to have a hip-hop beat more than just a rock beat. But, maybe Barker has more technical talent than I think.

Overall I would say the album was a bit over hyped and a bit lackluster. I can’t deny that Sueco is here to stay to some extent, but hopefully it will take the time to define its craft. If he does, he could become a great modern musician. At just 25 years old, his work as a producer and now as a recording artist cannot be denied or ignored. The album has already garnered over 570,000 downloads on its first day, according to Sueco’s social media pages. I’m sure that number will soon exceed one million, especially if Sueco can collect radio broadcasts.

Jack Jordan is a reporter for The Moultrie Observer.

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