Introducing The Future X, “the first group born on TikTok”

The Future X, a newly formed seven-person pop group that “American Idol” creator Simon Fuller found on TikTok. Photo credit: Dennis Leupold

In August 2020, TikTok operated american idol creator Simon Fuller to discover and develop emerging artists on the short-form video sharing app. Now the 61-year-old has officially unveiled The Future X, “the first band to be born on TikTok”.

the So you think you can dance The executive producer and ByteDance-owned TikTok recently announced the debut of The Future X, which consists of three singers and four dancers.

These people – Luke Brown, born in Georgia, Angie Green in Miami, Jayna Hughes, resident in Las Vegas, Sasha Marie, originally from Maryland, Tray Taylor, originally from Louisiana, Drew Venegas in Los Angeles and Maci Wood, originally from a “small town in Canada” – posted audition videos on TikTok last fall, according to the corresponding statement.

Superiors then compiled those submissions into “an impressive shortlist of auditions,” the text continues, from which former Spice Girls manager Fuller selected the professionals named above to form The Future X.

The members of the “dynamic new pop group” “live and work together in their Malibu compound,” the document continues, “putting the finishing touches on their launch music and preparing for their first live performances in March 2022, when they will join Now, United’s sold-out arena tour in Brazil.

Simon Fuller formed Now United – which currently has 18 members – in 2017, and the decidedly big group has around 657,000 monthly listeners on Spotify. As for the label through which The Future X will release music, starting with a single in February, the act has signed a deal with Sony Music Entertainment’s Columbia Records.

Two of Sony Music’s best-known artists, Doja Cat and Lil Nas X, have risen to prominence on TikTok. Additionally, SME previously finalized a deal with talent agency TikTok and signed a massive licensing pact with the platform itself in 2020, when a ban on the service in the United States seemed imminent.

Despite considerable controversy surrounding TikTok — regarding everything from user privacy to alleged violations of child protection laws — the app remains hugely popular, having reportedly attracted more traffic than Google in 2021. On the artist side, tracks from Fleetwood Mac, The Mountain Goats, and Powfu have entered (or re-entered) the limelight after appearing in viral TikTok trends.

As for the larger effort to train world-famous artists, Universal Music Group (UMG) and BTS Hybe’s agency are jointly developing a K-pop boy group and a K-pop girl group. (Of course, BTS moved from PME to UMG in October 2021.)

Having stopped accepting applications for the girl group at the end of November 2021, UMG and Hybe clarified in advance that applicants “must be female, between the ages of 15 and 19 (16 to 19 for residents of EU) and demonstrate talent in singing, rapping, dancing and/or producing.

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