How Underrated Music Group is bridging the gap between the US and Dutch music markets
An underrated music group is expanding into the US market to shape tomorrow’s music culture
LOS ANGELES, August 2, 2022 /PRNewswire/ — Modern hip-hop music is incredibly diverse. Over the past few decades, the music industry has seen international figures such as Drake, Stormzy and many others put their international hometowns on the map and infiltrate the US market to dominate the charts. While the rise of English-speaking European hip-hop has certainly accelerated, one country has yet to break through this barrier: The Netherlands. Despite the fact that most Dutch urban artists adopt the English language in their music, there is still a huge gap between Holland-based on talent and the mainstream US market. Two professional athletes, both of whom have achieved immense success in music, are on a mission to change that — and the face of urban hip-hop on both sides of the pond.
When the world famous footballer ryan babel founded Underrated Music Group (UMG) BV (Holland) in 2013, he found great success releasing music with Holland-based on hip-hop artists, but soon realized that no true urban music artist had made it into the US market. Determined to close that gap, Ryan teamed up with a former professional basketball player and owner of a successful music label Michael Gomez to launch Underrated Music Group UNITED STATES. In an industry dominated by white-run urban labels, Ryan and Michael have created a powerful music group that is 100% black owned and operated, and is poised to change the face of music as we live. know her.
“Everything we do is a show of respect. How we present ourselves, how we treat our artists, and most importantly, how can we give them all the tools to succeed.” – ryan babel
Both Ryan and Michael have achieved unprecedented success in their careers as athletes, music label owners, managers, promoters and entertainers. Together they hold an unrivaled combined experience in the music and creative industries. The duo have worked with some of the biggest names in the industry, including Chris BrownTI, Usher, G-Eazy, Marc E. BassyTimbaland, Dem Jointz and many more.
“I learned from some of the greats to do it – John NelsonGee Roberson, Al branch, Cortez Bryant, Ray Daniels and more. The one thing they always taught me was to find a star, see who sticks out like a sore thumb.” – Michael Gomez
Underrated Music Group UNITED STATES is proud to announce its expansion to United Statesas they seek to put Hollandmap-based artists and inspiring a new generation of music with grit, determination and an unparalleled work ethic.
“No shortcuts at UMG. We try to develop the best artists in the world. If you are a creative and need a place to cultivate your talent, find us here at UMG.” – ryan babel
Through proof of concept, dedication to craftsmanship, and an unwavering commitment to bridging a gap in the urban music industry, UMG’s purpose-driven vision has come to fruition. UMG is thrilled to bring its next Hip-Hop Urban crossover superstar, T. Goodwin, to the US market in 2022.
To learn more about Underrated Music Group, please visit: http://underratedmg.com
About the underrated band
Underrated Music Group UNITED STATES started as a music company founded in 2018 by professional athletes ryan babel and Michael Gomez as a division of Underrated Music Group BV (Holland). After successfully releasing music with artists from HollandRyan sought to expand the Dutch hip-hop artist’s music to the world’s largest urban music market, United States. Underrated Music Group seeks to bridge the talent gap HollandNew York-based urban artists and the mainstream American market to usher in a new era of community and collaboration. The founders have written platinum songs, gold and platinum A&R albums, performed and reached top 10 records as musical artists and worked with some of the best in the music industry today. today.
SOURCE Underrated Music Group